Age differences in the relationship between media use and attitudes about vaccination

Pavić, Željko and Đukić, Marina and Šuljok, Adrijana (2023) Age differences in the relationship between media use and attitudes about vaccination. In: European realities – power: conference proceedings: 5th International Scientific Conference. Biblioteka Ars Academica – Symposia . J. J. Strossmayer University, Academy of Arts and Culture in Osijek, Osijek, pp. 169-184. ISBN 978-953-8181-62-7 (Print), 978-953-8181-63-4 (Online)

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Abstract

IN ENGLISH: Theoretical approaches that analyze media effects can be divided into those which state that the impact is real, comprehensive and one-way, and those which state that there is a reversed causality, i.e. that values, characteristics and attitudes affect the way the media are used. In this paper, these approaches were developed on the example of the attitudes towards vaccination, a topic that has become an extremely important social and public health issue with the outbreak of the COVID-19 pandemic. The authors analyzed the data collected in a pilot study on attitudes towards vaccination conducted before the start of the COVID-19 pandemic on a convenience online sample of the Croatian population (N = 822). The results of the research study showed the lack of influence of television and the limited and uneven influence of the use of the Internet and Internet social networking sites on attitudes towards vaccination, i.e. on conspiracy beliefs in the field of vaccination. Namely, the research results revealed negative correlation between the Internet and SNSs use and conspiracy beliefs, which probably flows from the impact of social integration or the prevailing positive information that can be found about vaccination online. Furthermore, age was proven to be a significant moderator variable, given that the negative correlation between time spent online and conspiracy beliefs is much stronger among younger people, and the moderating impact of time spent on social media moved to the opposite direction. The results of the research therefore indicate a need to better understand the use of old and new media, their communicative differences, age differences in their use, and other background variables that can lead to unequal influences of the media on different social groups. --------------- IN CROATIAN: Teorijski pristupi koji analiziraju medijske učinke mogu se podijeliti na one koji smatraju da je taj utjecaj stvaran, sveobuhvatan i jednosmjeran te one koji smatraju da je riječ o obrnutom kauzalnom učinku, odnosno da vrijednosti, obilježja i stavovi osoba utječu na način upotrebe medija. U ovom se radu navedeni pristupi testiraju na primjeru stavova o cijepljenju, teme koja je izbijanjem COVID-19 pandemije postala iznimno važno društveno i javnozdravstveno pitanje. U radu autori analiziraju podatke prikupljene u pilot istraživanju o stavovima o cijepljenju napravljenom prije početka COVID-19 pandemije na prigodnom online uzorku stanovnika Hrvatske (N = 822). Rezultati istraživanja pokazali su nepostojanje utjecaja televizije te ograničen i nejednolik utjecaj upotrebe interneta i internetskih društvenih mreža na stavove o cijepljenju, odnosno na konspiracijska uvjerenja u području cijepljenja. Nasuprot pretpostavljenoj pozitivnoj korelaciji vremena provedenog na internetu i konspiracijskih uvjerenja, rezultati istraživanja pokazali su da je ova korelacija negativna, što vjerojatno održava utjecaj društvene integracije ili prevladavajuće pozitivne informacije koje se o cijepljenju mogu naći na internetu. Nadalje, dob se pokazala kao značajna moderatorska varijabla, s obzirom na to da je negativna korelacija vremena provedenog na internetu i konspiracijskih uvjerenja mnogo jača kod mlađih osoba, a moderatorski utjecaj vremena provedenog na društvenim mrežama suprotnog je smjera. Rezultati istraživanja stoga upućuju na potrebu da se bolje razumije način upotrebe starih i novih medija, njihove razlike te dobne razlike u upotrebi ili drugim pozadinskim varijablama koje mogu dovesti do nejednolikih utjecaja medija na različite društvene skupine.

Item Type:	Book Section
Additional Information:	Language: Croatian. - Title in English: Dobne razlike u vezi između upotrebe medija i stavova o cijepljenju. - Book editors: Iva Buljubašić, Marija Šain, Borko Baraban, Jasminka Najcer Sabljak. - Second publisher: Croatian Academy of Sciences and Arts, Center for Scientific Work in Vinkovci.
Uncontrolled Keywords:	Age, Internet, media, social media, vaccination (cijepljenje, dob, društvene mreže, internet, mediji)
Subjects:	H Social Sciences > HM Sociology
Depositing User:	Karolina
Date Deposited:	19 Oct 2023 09:22
Last Modified:	19 Oct 2023 09:47
URI:	http://idiprints.knjiznica.idi.hr/id/eprint/1107

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