Tranfić, Ivan and Gergorić, Maja (2025) Emotions and identities in anti-gender contention: a reinvention of radical-right protest culture. Javnost, 32 (2). pp. 188-206. ISSN 1318-3222 (Print), 1854-8377(Online)
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IN ENGLISH: This article analyses the emotions evoked by the visual and performative mobilisation of the anti-gender movement through a case study of the March for Life in Zagreb, Croatia. Relying on theories of collective action investigating the role of emotional mobilisation in the public sphere, we argue that the anti-gender movement accentuates ritual practices that transcend the instrumental functions of protest and belong to a new, postmodern repertoire of identity expression traditionally reserved for left-wing movements. We examine the role of emotions in the movement's collective identity formation using multimodal analysis and the participant observation method. First, we employ multimodal qualitative analysis on 600 posts from the actors’ Facebook page. Second, we analyse a poster of the March in depth, investigating its symbolic, rhetorical, and connotative meanings. Finally, we analysed the cultural logic of the March for Life and its kinaesthetic and symbolic aspects as participants, including music, signs, route, organisation, and artefacts. The paper argues that the movement's success is mainly due to its articulation of emotions, as it adopts the discourse, emotional tone, and performative elements of identity politics. The movement enables collective emotional expression to construct a positive participatory political identity rooted in an idealised vision of the heteronormative family. --------------- IN CROATIAN: Ovaj članak analizira emocije koje pobuđuje vizualna i izvedbena mobilizacija antirodnog pokreta kroz studiju slučaja Hoda za život u Zagrebu, Hrvatska. Oslanjajući se na teorije kolektivnog djelovanja koje istražuju ulogu emocionalne mobilizacije u javnoj sferi, tvrdimo da antirodni pokret naglašava ritualne prakse koje nadilaze instrumentalne funkcije prosvjeda i pripadaju novom, postmodernom repertoaru izražavanja identiteta, tradicionalno rezerviranom za ljevičarske pokrete. U radu ispitujemo ulogu emocija u formiranju kolektivnog identiteta pokreta koristeći multimodalnu analizu i metodu sudioničkog promatranja. Prvo provodimo multimodalnu kvalitativnu analizu 600 objava s Facebook stranice aktera. Drugo, detaljno analiziramo plakat Hoda, istražujući njegova simbolička, retorička i konotativna značenja. Na kraju analiziramo kulturnu logiku Hoda za život te njegove kinestetičke i simboličke aspekte kao sudionici, uključujući glazbu, znakove, rutu, organizaciju i artefakte. Rad tvrdi da se uspjeh pokreta uvelike temelji na njegovoj artikulaciji emocija, jer preuzima diskurs, emocionalni ton i izvedbene elemente politike identiteta. Pokret omogućuje kolektivno emocionalno izražavanje kako bi konstruirao pozitivni participativni politički identitet ukorijenjen u idealiziranoj viziji heteronormativne obitelji.
| Item Type: | Article |
|---|---|
| Additional Information: | Language: English. - Title in Croatian: Emocije i identiteti u antirodnoj politici: reinvencija prosvjedne kulture radikalne desnice. |
| Uncontrolled Keywords: | Anti-gender movements, emotions, collective action, visual analysis, the radical right, identity politics (antirodni pokreti, emocije, kolektivno djelovanje, vizualna analiza, radikalna desnica, politika identiteta) |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology J Political Science > JA Political science (General) |
| Depositing User: | Karolina |
| Date Deposited: | 20 Nov 2025 16:39 |
| Last Modified: | 21 Nov 2025 08:57 |
| URI: | http://idiprints.knjiznica.idi.hr/id/eprint/1251 |
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