Adamović, Mirjana (2020) What can we learn about feminism from web portals? – analysing media bulletins. Šolsko polje, 31 (5-6). pp. 83-102. ISSN 1581-6036 (Print), 1581-6044 (Online), 1581-6052 (CD)
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Abstract
IN ENGLISH: In contemporary society, the media are a powerful social force capable of actively supporting but also negating feminist values, regardless of the fact that today the feminist perspective is woven into the political and institutional lives of western countries (McRobbie, 2009). Feminism is considered to be instrumentalized and words such as “empowerment” and “choice” are often used in the media and popular culture “as a kind of substitute for feminism” (McRobbie, 2009: 1). This paper presents a media analysis of articles published by the five most visited Croatian web portals in 2019. The content of the articles was analysed by qualitative method that is by thematic analysis. The results show that feminism is a neglected topic on web portals and is most often found in “news”, “culture” or “film” sections. The results of the thematic analysis identified five thematic frameworks which encompass the published articles: feminist pioneers, female politicians and feminism, celebrity feminism, feminist activism, and feminism and film. The first framework “feminist pioneers”, along with the “feminist activism” framework, are more educational in the nature of their reporting, while the “celebrity feminism” framework deals more with the topics of violence towards women, women’s relationship with their bodies and gender equality in general. The presentation of female politicians within the framework dealing with politics and feminism is the most neglected because it is practically devoid of any political-feminist content while the “film and feminism” framework is almost entertaining in character because it is mostly based on commenting upon movie characters and their lifestyles as well as screenwriter choices. Although all the identified frameworks mention and broach a series of subthemes, except in the case of feminist activism, these subthemes are not problematized nor can the audience reach a wider comprehension. Young people, as regular consumers of news content on the most visited web portals, can’t acquire a realistic image of feminism, and rarely in few occasional news, can get a cursory education on feminist values. --------------- IN CROATIAN: Mediji su u suvremenom društvu moćna društvena sila koja može aktivno podržavati ali i osporavati feminističke vrijednosti bez obzira na činjenicu što je feministička perspektiva danas utkana u politički i institucionalni život zapadnih zemalja (McRobbie, 2009). Feminizam se smatra instrumentaliziranim, a riječi kao što su „osnaživanje“ i „izbor“ rabe se često u medijima i popularnoj kulturi „kao vrsta supstitucije za feminizam“ (McRobbie, 2009: 1). U ovom radu provedena je medijska analiza na objavljenim člancima prvih pet najposjećenijih web portala u Hrvatskoj u 2019. godini. Sadržaj članaka obrađen je kvalitativnom metodologijom, odnosno tematskom analizom. Rezultati pokazuju da je feminizam zanemarena tema na web portalima te da se najčešće može naći unutar rubrika „novosti“, „kulture“ ili „filma“. Rezultati tematske analize pokazali su postojanje pet tematskih okvira unutar kojih su objavljeni tekstovi: pionirke u feminizmu, političarke i feminizam, celebrity feminizam, feministički aktivizam te film i feminizam. Prvi tematski okvir “pionirke u feminizmu” i okvir “feminističkog aktivizma” imaju više naglašeni edukativni smjer izvještavanja dok “celebrity feminizam” više sadržajno naznačava temu odnosa prema ženskom tijelu i nasilju prema ženama te općenito rodnoj ravnopravnosti. Predstavljanje političarki unutar tematskog okvira je najzapostavljenijeg karaktera jer se u njemu praktički ne objavljuje nikakav značajniji političko-feministički sadržaj dok je okvir filma i feminizma skoro zabavnog karaktera jer se uglavnom zasniva na komentiranju filmskih likova i njihovog životnog stila te scenarističkih rješenja. Iako se unutar svih navedenih tematskih okvira spominje i otvara niz subtema njima se, osim u okviru teme feminističkog aktivizma, ne pristupa problematski niti je publici moguće doći do opsežnijih spoznaja. Mladi, kao konzumenti vijesti na najčitanijim web portalima ne mogu steći realnu predodžbu o feminizmu, i rijetko se, osim u prigodničarskim vijestima mogu tek površno educirati o feminističkim vrijednostima.
| Item Type: | Article |
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| Additional Information: | Language: English. - Title in Croatian: Što možemo naučiti o feminizmu s web portala? – analiza medijskih objava. |
| Uncontrolled Keywords: | Feminism, media, web, celebrity, film, female politicians, thematic analysis (feminizam, mediji, web, celebrity, film, političarke, tematska analiza) |
| Subjects: | H Social Sciences > HM Sociology |
| Depositing User: | Karolina |
| Date Deposited: | 05 Jan 2021 13:05 |
| Last Modified: | 05 Jan 2021 13:05 |
| URI: | http://idiprints.knjiznica.idi.hr/id/eprint/924 |
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