Zlatar Gamberožić, Jelena and Tonković, Željka (2015) From mass tourism to sustainable tourism: a comparative case study of the island of Brač. Socijalna ekologija, 24 (2-3). pp. 85-102. ISSN 1330-0113 (Print), 1849-0360 (Online)
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Abstract
Island communities in Croatia are becoming increasingly tourism-oriented which has complex consequences for the local population and socio-economic structure. The aim of this paper is to explore the different types of tourism development and their impact on local communities. The paper is based on the results of a multiple case study of three local communities on the island of Brač: Povlja, Postira and Bol. These three places were selected as they exemplify the different types of local development and stages of tourism development. Semi-structured face-to-face interviews were conducted with various local stakeholders. The analysis focuses on the perceptions of tourism development in local communities and its advantages and disadvantages related to long-term sustainable development. The findings demonstrate that in places that are already mass tourism destinations this type of tourism is still considered as a desirable type of development. In contrast, in places where tourism is not the main economic activity or has reached a phase of stagnation and decline, there are efforts being made towards a sustainable development of tourism and the entire community. (IN CROATIAN: Hrvatske otočne zajednice sve se više okreću turizmu, što dovodi do složenih posljedica za lokalno stanovništvo kao i socio-ekonomsku strukturu. Cilj je ovog rada istražiti razvoj različitih oblika turizma i njihove učinke na lokalne zajednice. Rad se oslanja na rezultate provedenih studija slučaja triju lokalnih zajednica na otoku Braču: Povlje, Postire i Bola. Ova tri mjesta odabrana su kao primjeri različitih oblika lokalnog razvoja te faza razvoja turizma. Provedeni su i polustrukturirani intervjui “licem u lice” s različitim lokalnim dionicima. Fokus analize u radu usmjeren je na percepciju razvoja turizma u lokalnim zajednicama te na prednosti i nedostatke tog razvoja u odnosu na dugoročni održivi razvoj. Rezultati su pokazali da se u mjestima koja već jesu odredišta masovnog turizma taj tip turizma smatra poželjnim oblikom razvoja. Međutim, u mjestima u kojima turizam nije glavna gospodarska aktivnost ili je ušao u fazu stagnacije i opadanja ulažu se napori prema održivom razvoju turizma kao i zajednice u cijelosti.)
| Item Type: | Article |
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| Additional Information: | Language: English. - Title in Croatian: Od masovnog prema održivom turizmu: komparativna studija slučaja otoka Brača. |
| Uncontrolled Keywords: | Adriatic islands, local development, mass tourism, sustainable development, sustainable tourism (jadranski otoci, lokalni razvoj, masovni turizam, održivi razvoj, održivi turizam) |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HM Sociology |
| Depositing User: | Karolina |
| Date Deposited: | 25 Nov 2016 14:11 |
| Last Modified: | 09 Dec 2016 20:52 |
| URI: | http://idiprints.knjiznica.idi.hr/id/eprint/530 |
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